Books open up completely new worlds of wonder and entertainment to readers and provide fuel to the imagination and information to educate and expand a person's understanding and appreciation on a myriad of topics. In this busy world, not everyone has the luxury of being able to sit down and delve into a book on a regular basis, but there are many such people who can find a few minutes each day to enjoy an MP3 audio book download.
There have been audio books, which used to be referred to as "books on tape," for a number of years. It has been reported that the first recording of a book was done all the way back in the 1930s when audio recording equipment could still be considered to be in its infancy. Today, the most convenient, the most widely available, and the most cost effective option for enjoying the modern version of a book on tape is with an MP3 audio book.
As MP3 players have become so incredibly popular and have gotten more affordable, the MP3 audio book download selections have increased dramatically. Nowadays it might be easier to find an MP3 version of an audio book than it would be to find the same work on a CD or on a cassette tape, both of which went through phases of being the most popular format for audio books on some type of portable media.
The process and the cost of delivering the product to the customer are greatly facilitated by being able to offer MP3 versions of their titles. With audio books on CD, or on the "old fashioned" cassette tape, the publisher has to pay up front for the production costs of putting the recording of the books onto those physical mediums. Not only is that an out of pocket expense, but there is no assurance that once the tape or CD audiobook inventory is made that it will be in demand by the public.
But if a publisher can offer their works in the form of an MP3 audio book, then they have the opportunity to test the market and get a read on how popular a particular audio book on CD might be before they ever have to invest a dollar to produce hard copies of their audio book offerings. If a particular title doesn't sell as well as hoped, then they have gotten valuable market data with very low overhead and if it does sell well enough to justify going into production to burn the audio book CDs, then they will have an idea of how many to produce as a first run.
Another advantage to the publisher is that they do not have to worry about needing warehouse space to store the inventory of CD audio book titles, nor do they have to deal with distribution to retailers, or shipping to customers. Publishers of MP3 audio book download recordings can also sell direct to the customer from their website and cut out the expense of the "middle man" as well.
At first glance it can seem that all of the benefits of producing MP3 audio book download titles belong to the publishers. However, consumers also benefit by being able to buy the audio books at a lower cost and having a much greater selection in titles that are also available as audio book downloads. In some cases, publishers even offer readers who buy the hardcover version of a book a free audiobook of the title as well.
Friday, September 26, 2008
MP3 Audio Book Download Selections Economical And Varied
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